JCPenny In In The Most Peculiar Way

So, JCPenny seems to really like the Sleepy Rebels.
First using their "Kaleidescope" song for the 2009 Father's Day campaign then most recently with their "Unbelievable" song.
Girls, give your agency producer a raise.
The Sleepy Rebels' song "Unbelievable" reeks with commercial appeal. But don't hate. Imagine walking into a dive bar and hearing this song. Can you really say you wouldn't have thoughts of product imagery floating past your heads? Albeit, skulls with hearts for eyes and bats with rainbow wings, but alas, Lisa Frank is retired.

Unbelievable Lyrics:

This all is too good to be true
I must be seeing things today
Cause everything keeps happening
In the most peculiar way, hey
In the most peculiar way, hey

It may be unbelievable
But it happened just that way
You came into my life
And now I want you to stay
It may be unbelievable
But it happened just that way
You came into my life
And now I want you to stay

Could it be my destiny
The way it all came into place
Cause everything keeps happening
In the most peculiar way, hey
In the most peculiar way, he

It may be unbelievable
But it happened just that way
You came into my life
And now I want you to stay

http://www.myspace.com/sleepyrebels

Kia Just Can't Seem to Get it Right Today

I always do this, and theres usually some hot guy at the pump next to me who I can just assume is thinking: what is this idiot girl doing? She doesn't know what side of her car the gas goes? Ridic.
Jorn Haagen with Believe Media directed this charming spot and Rob Sciarratta from CO3 created the subdued color palette which adds to the overall "Awwww"ness of this spot.
But, really; Joe Purdy kinda stole the show as this song can't help but make you stop mid lunch break bite. Hi, I just can't seem to get it right today? Right, cause no one can relate to that.

If you like this song you may also like:
"Easier" from the Paris in the Morning album
"Suitcase" from the Only Four Seasons album

Listen to Joe Purdy's entire collection for free: www.joepurdy.com

p.s. this M.F. is entirely self released. Holy making it happen, Joe. Full on.

DeBeers, How Can I Tell You?

Ok, this commercial even brings guys to tears. Chan Marshall once again leaves us wanting more. The 30 second version of a Cat Stevens song is unavailable for purchase although you can try to download a shitty recording of it from someone's TV off of Limewire. I'm not any closer to buying a diamond from Debeer's despite the fact they took it up a notch by merely featuring one of the most talented artists of our time. Buy everything Cat Power has ever made. You won't regret a thing.

Love always,

The Jenerator

MacBook's New Soul

Feist took off with the Nano ad and Apple has not slacked off with the recent MacBook Air commercial whose catchy new song by Yael Naim called "New Soul" is getting Yael some partly deserved attention.

Watch the music video: http://yaelweb.com/live.php

And the commercial is on YouTube: http://www.youtube.com/watch?v=GBCfW9-hjKI

Fuel is Burd Early

I looked high and low for the artist who sang the words "The whole world is going there: presently nowhere" in Fuel TV's Signature Series commercial that starts with an animated beetle being lifted up by a bolt acting as a Ferris wheel.
The spot is totally cool - it's Nathan Reifke's commercial work debut collaborating with Stardust (http://www.stardust.tv).
You can check out the spot in full and find out more about the artistry at http://www.mefeedia.com/entry/3282464/
But for me the song was infectious. I had to know what it was.
So, for you lucky chaps I did the legwork - the artist is Burd Early a singer/songwriter from New York and the song is "Driftwood".
I was able to buy a bunch of his stuff from itunes but I have to admit his other work doesn't come close to the idealistic simplistic song writing that this song captures.

Check him out though - I'm not displeased with his other work; just have to play "Driftwood" between each song.

Yours Truly,
The Jenerator

Target's Going Home

Target is really taking it up a notch. Not only am I shopping with them for the first time regligously but their recent ads are actually making me proud to say I work in advertising.
It may have something to do with Aldo from PMH but as Tiffany says "I think We're Alone Now, there doesn't seem to be anyone around".
The commercial that most recently caught my eardrums was from the 88.
And don't you like feeling like coming home?
Wow. Addies - this song was written in 2005 a whole year with no ad attachment?
http://www.youtube.com/watch?v=4-gsNxJQspw&feature=related